Talk:General Discussion/@comment-24238094-20140528124531/@comment-24332640-20140529102736

Dragonjet is right, the game itself has never been terribly profitable. That's because while there are a lot of players it is still quite possible to play the game without spending any money. And that's exactly what most people do. People like me who keep shelling out cash for stuff are the minority ;)

That said I wouldn't exactly worry about it being shut down anytime soon. KanColle as a franchise has become enormous and Kadokawa recognizes that. The merchandising is just getting started, to be frank. I was in Akiba back in February actively looking for KanColle goods and was kind of disappointed by what I could find. Sure there was some stuff, but most of it was pretty basic and not terribly interesting. But there were posters everywhere advertising KanColle stuff for preorder. And it feels like there are new announcements everyday. I was there a bit too early I guess...

Plus there's the anime this summer which will probably prompt even more interest. And (supposedly) an upcoming Vita game too, though details about that have been sparse to say the least. One way or another Kadokawa is going to figure out how to milk this franchise. But it is true that at least so far it hasn't actually made much money for them.