Board Thread:Off Topic/@comment-25730832-20160122165904/@comment-25284995-20160124055837

> Releasing just a gun?, still no any big waves sign about releasing a lumb number of Allies ships (and other foreign ships) in the same time anyway.

I want to talk in the aspect of game marketing...


 * This game is coming to the third anniversary, which mean it is nearly three years old now. If you can count the prospect of bringing new  equipments  or new ships originated from IJN, it is low now. Because the contents from IJN is nearly running out.


 * Then the S-curve of collecting Kanmusume game pace for this game is in the late-stages phase. Which mean it is going to the end (or running out of idea) around the early of next year with my optimistically aspect. But if the devs'd rather release more foreign ships and equipments, the S-curve will be absolutely falling back to the growing-stages phase.

 * KDKW (by DMM) in this age wants more players (customers) not only from Japan, but also from foreign countries too. That's why it began in easing registration for foreigners around late-2015, unlike the registration in the Proxy-VPN era (leading back from 2013 to early-2015). So contents in the game, such as ships and items, are now not always cling to the IJN for its attraction.

* Today there are many games in Japan, originated from homeland to foreign, have the same genre (collecting-Musume-to-do-whatever-***  card game ) and become to challenge the market dominance of Kancolle. The devs should do whatever they can for keeping ahead of the rivals for a longer time, not just only a short time.


 * Summarise, the point in getting a (mini-but-big-impact) hype is the devs still want a longer game  pace (releasing  little-by-little  something new ) while  also   attracting more players whatever local people or foreigners  (silent announcement) . More frequently big hypes are more powerful in marketing than seldom bigger hypes because of emphasize power.