Talk:Recent Updates/@comment-5001698-20140109051009/@comment-139.193.159.43-20140109143656

^ The anime will make it profitable. Kadokawa screwed up twice on franchise management. Firstly, they made Kancolle with too few things to buy in the game itself. Pressure from resource depletion isn't enough to make players regularly purchase resources, and stuff like docks and slot expansions are one-time buys. Furniture is just pointless purchase because there isn't any convenient way in the game itself to brag about your own Guardian Office to others. Secondly, they messed up the merchandising by doing limited editions of what they already licensed (the figures and Kancolle Cafe goods). Clearly interest in Kancolle merchandise is significantly higher than what Kadokawa and partners (especially Goodsmile) expected. It turns out that Kancolle can stand on its own quite well. The game just serves as a gateway to the characters. The anime will make Kancolle more mainstream and the Vita game will hopefully increase the franchise margins to the point that the main game doesn't need to be profitable on its own.