Board Thread:General Discussion/@comment-3502824-20180531202043/@comment-25700028-20180603153822

Lo Callo wrote: the first one to go english will nuke the rival I don't think that's how it works, because this is Japan we are talking about. There are so many Japanese game companies a foreigner will probably never hear of, unless they are fluent in Japanese, browse the Japanese side of the internet, and have a Japanese IP address (some companies block foreign IPs).

Going English will certainly get you a bigger share of the market, but a Japanese company catering solely to its domestic market will always have a solid customer base. The Japanese domestic market is by no means big (compared to the rest of the world), but sufficient to keep a lot of companiese alive.